AME is an innovative and dynamic agency who produce television broadcast and video content, major events, as well as PR, communication and social media management services for brands and sports sponsorships.

Our team is made up of creative and expert professionals that offer a combination of strategy, design, creative content and production skills, with world-class attention to detail. 
We strive to provide to the public exclusive access behind closed doors, showcasing both brands and talent through raw, emotional, passionate, engaging and newsworthy content. 
Whether it be Australasia’s biggest Supercross and FMX event, the AUS-X Open, our fourth season of Supercars Life as well as other incredible television content on Fox Sports, or delivering amazing results for our PR, media, premium video content, advertising commercials, and sponsorship management clients; we never quit striving to achieve new and ultimate standards.

Our Values:

  • Strong and long-lasting personal relationships
  • Fresh, original and innovative ideas across all our content creation, production, and execution
  • Honesty, openness, and trust within our team and our clients
  • Always exceeding expectations of ourselves and others
  • Reliability and accountability for everything we do
  • Passion and perfectionism in all aspects of our work


Adam Bailey


Having grown up in the action sports world of supercross and motocross, Adam graduated from Deakin University in Burwood, Victoria with a Bachelor of Commerce and double majors in Management and Marketing. In 2005 he founded Southside Promotions, which quickly became one of Australia’s premier action and motor sports athlete and event management agencies; in the process producing a feature length documentary with star freestyle motocross athlete Cam Sinclair. With the quick expansion of business, services and staff, Adam met Ryan through brokering a major V8 Supercar partnership between Rockstar Energy and the Holden Racing Team in 2010 and the two partnered soon after to create AME Management in 2012.”


Ryan Sanderson


Ryan’s career in motorsport and sponsorship began early, raising money to support his international go-karting pursuits over 12 years of competition which ultimately led to multiple podiums at National Titles, before representing Australia in Japan (2007 All Japan Qualifier) and Spain (2008 IAME International Karting Challenge). Ryan completed a double degree in Sports Administration and Business Management at Victoria University. Ryan spent close to five years at one of Australia’s premier sporting Championships – V8 Supercars Australia (V8SA). Ryan’s experience in V8 Supercars included event operations management before becoming a Sponsorship Manager. Ryan helped service some of Australia’s largest sport sponsorship properties, collectively managing over 22 V8 Supercars Championship partners, with a combined annual revenue exceeding $19 million in 2011.

Ryan and Adam established AME Management together in 2012 and have since seen rapid exponential year on year growth; creating and producing the V8 LIFE (2014) and subsequent Supercars Life (2015, 2016 & 2017) TV Series within V8 Supercars, as well as creating, co-founding and promoting the largest international action sports event in the Southern Hemisphere, the AUS-X Open in 2015, 2016 and 2017.

Ryan is heavily focused on producing video content and television production, commercial partnerships for AUS-X Open, business development and the leveraging of sport sponsorships across clients marketing platforms with respective athletes, teams, events and/or rights holders.

Ryan loves to keep active and live a healthy lifestyle, with surfing, golf and go karting as very avid interests away from AME.

  • Gus Burrows

    General Manager Communications

    Gus has come onboard with AME over the past 12 months to oversee our Public Relations and Media arm, which has grown into an integral part of our business. Gus has over a decade’s experience in sports PR working in the World Rally Championship before returning home to service several major brands in Australia as a PR client manager. Gus sits across all PR and Communication plans, ensuring we maximize video news release and content productions for AME clients and the AUS-X Open event.

  • Carly Sharp

    PR Content & Communications Manager

    Carly has joined the AME team after several years experience within the fashion, food and lifestyle PR industries. With a background in working for both agencies and in-house, Carly’s experience runs across all aspects of PR campaigns and coordinating various types of events. She has also worked as a talent manager within the social media and digital influencer arena.

    When not working Carly enjoys keeping fit by long distance running and playing netball, and loves to travel to any hot weather destination she can.

  • Michael Back

    PR Content and Communications Manager

    Having moved from Sydney to pursue a career in Digital Marketing and PR, Michael joined AME at the start of 2018 and made an immediate impact.

    With previous experience in fashion, film production and action sports events. Michael has the unique ability to lead strategy, shoot, edit and write his own content from start to finish media.

    When he’s not in the office he’ll be outdoors on two wheels. 

  • Emmie McLean

    Production, Events & Administration Assistant

    Emmie has come onboard with AME to assist right across all areas of the AME business. With a background in the fashion industry of brand management and an involvement within motocross, Emmie makes a great addition to the AME Team.

    When Emmie isn’t working you’ll find her spending time with her family and outdoors keeping fit.

  • Wade Archer

    Content Producer (Digital & TV)

    Wade first worked as a Freelancer for AME while studying his 3rd year of Film and Digital Media at Uni. After showing great enthusiasm, work ethic and a unique film aesthetic, he was offered a full time position at AME and immediately dropped his studies to join the team.

  • Aidan Rice

    Content Producer & Graphic Designer (Digital & TV)

    At the end of his first year studying Graphic Design, Aidan was given the opportunity to further his career early and work with the AME team. With a passion for action sports, film and his eye for design, Aidan approaches each project at AME with a high level of enthusiasm and creativity.

  • Jordan Deckert

    Content Producer (Digital & TV)

    Working as a Freelance Content Producer from the Gold Coast, Jordan has jumped on-board to work closely with the AME Team in 2017. Jordan’s background is quite unique, being a self-taught content producer, starting his own production company at the age of just 15. Today his enthusiasm for any task offers clients a unique post production experience.

    When he’s not busy producing content you will find Jordan travelling or mountain biking.

  • Lance Russell

    Social Media Specialist

    Lance is our social media ‘guru’ and will focus 100% on creating world class content for client’s social media platforms, delivering exposure in the best possible manner. Lance is one of our most unique employees as he spends a lot of time away from the office touring as one of Australia’s top Freestyle Motocross riders. It’s this extreme and action-packed approach to life that has molded Lance into one hell of a talented social media operator. He continues to keep his finger on the pulse with the latest trends in the social media world, assisting AME in maximizing digital content virally and exposure for our client’s and the AUS-X Open.

  • Natalie Cerocchi

    Major Event and Marketing Assistant

    Natalie assists across all areas of the AME business, whether it be coordinating travel and operations for Supercars Life or filming shoots, athlete liaison for the AUS-X Open or Australian FMX Grand Prix, creation of merchandise and uniforms for AME and the AUS-X Open; Nat is a deadset all rounder for AME, there’s nothing too big or small for Nat and she is a joy to deal with for all of our clients.