AME was tasked with the complete organisation and launch of Honda’s reintroduction to the World Superbike Championship.

Taking a brief from the Honda Racing Corporation in Japan and Italy, AME then set out to plan the launch in Phillip Island, Victoria, organising all the major elements to ensure a successful launch for the iconic brand.

After many phone hours across different time zones, AME executed for Honda the following: 

• On the day event management
• Location scouting and venue hire
• Full AV and stage hire
• Brand theming
• Catering
• Media invitations and management
• Graphic design and printing
• Teaser videos
• Digital media creation
• On-event video news release distribution
• Post-event launch video – same day creation.