MICHELIN Australia – Performance Comes Standard – Content Series

This post was written by AME

WEBBER INTERVIEW-1681

We’re super proud to be the agency that MICHELIN Australia put their trust in to launch a new brand campaign dubbed #PerformanceComesStandard, highlighting their shared passion for performance with four of the biggest names in Australian Motorsport: Mark Webber, Earl Bamber, Matt Campbell and Jaxon Evans.

Coinciding with the Melbourne Formula 1 Grand Prix at Albert Park in March, the launch of the #PerformanceComesStandard campaign underlines the relationship each driver has had with the French tyre giant throughout their careers and the joint success they have shared on their journey to the highest levels of the sport.

HOW AME ACHIEVED THIS FOR OUR CLIENT:

  • Scouted and booked locations in Melbourne and Gold Coast to complement the Series’ style
  • Producing, Creative, Directing and Executive Producing all by AME
  • Provided camera operators to film interviews on location 
  • Provided lighting and audio solutions for interview pieces 
  • All in-house editing, colour grading and sound engineering 
  • Worked hand-in-hand with Michelin Australia to ensure their vision became a reality

WATCH THE FULL SERIES BELOW AS PRODUCED BY AME MANAGEMENT