Monster Energy PR Launch x AFL

This post was written by AME

AME was tasked with the logistics of organising key media, AFL representatives and Monster Energy representatives to attend a Ride Day at Phillip Island via Helicopter Transport to help promote the partnerships Monster Energy has with the AFL and Tickford Racing in Supercars.

AME successfully invited national media from Channel 9, 7, the Herald Sun and AFL.com all of who gave the day some fantastic coverage.

AME also provided photography for the day for use on key social media accounts and for a press release distributed from the day.

On the Day AME produced a Video New Release while also shooting colour and interviews for the major networks, and with a speedy turnaround, were able to see the vision get a run on Australia’s highest rated news programs.

RESULTS:

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