The Milwaukee Racing Team has a new paint scheme this weekend for the round at Queensland Raceway, with the Falcon featuring the latest product of the Tool manufacturer.
Lead driver Will Davison was at the official launch of the high output 12.0 battery and said the new livery was a celebration of the title sponsor’s latest innovation with his Supercar also renumbered 120 this weekend, to represent the achievement.
“We’ve got a new livery for the Queensland Raceway round coming up, launching Milwaukee’s new 12.0 Amp battery, so something new and I think it looks fantastic,” Davison said.
“It’s amazing for us as a team to have a sponsor that’s so actively promoting their brand and so we’re proud to be repping the battery on the car this weekend, including the number 120 for the round.”
Milwaukee Tools was announced as naming rights sponsor on Davison’s Falcon in December 2017, with a three year deal between the Tool manufacturer and 23Red Racing.
This is the third livery update for the Milwaukee Racing Team for the year, with Davison also sporting the number 400 at Perth back in May, to commemorate the driver’s 400th Supercar career race.
“For a first-year new team it’s been a great start to the year, we’ve got such a credible brand on the car which fits so well with 23Red, and collectively I think we’ve made a real impression not only on the track, but I think our presentation off the track and our presence has continued to surprise and impress the fans,” said Davison.
Milwaukee Tools is an industry-leading manufacturer of heavy-duty power tools, accessories and hand tools known to Australian motorsport fans through their sponsorship of several competitors of the Supercars Championship in recent years.
Milwaukee Tools Australia Brand Manager Tom Mathiesen sees the broad-reaching benefits for the company via the partnership with the team.
“Milwaukee Racing provides us with great opportunities to engage with a wide audience and showcase our class-leading tools whilst assisting the team to be at the top of their game in the Supercars paddock,” said Mathiesen.
“2018 has got off to such a successful start so far this year, and we look forward to continuing to support the race team over the next three years.”
During their annual New Product Symposium this week, Milwaukee Tools launched the next breakthrough in lithium-ion and M18™ range, including the introduction of the 12.0Ah battery, their most capable battery to date.
After an up and down weekend last time out in Townsville, Davison will be drawing on his 2009 form which saw the Gold Coaster produce a win at Ipswich, and believes his Falcon will be quick around the Queensland layout this weekend.
Supercars kicks off with Practice 1 this Friday at Queensland Raceway for the Ipswich SuperSprint.