Walkinshaw Andretti United: The Journey

This post was written by AME

The concept

The 2020 Supercars Championship proved to be one of, if not the most, trying touring car series’ ever completed, with teams, drivers and personnel all required to make immense sacrifices in order to keep the series running amidst the unprecedented Covid 19 pandemic.

‘The Journey’ goes behind the scenes at Walkinshaw Andretti United, documenting their rollercoaster ride to see out the 2020 Championship.

Our goal

  • Capture innovative, quality content
  • Showcase the personalities behind the scenes
  • Document the struggle along with the highs of motorsport racing
  • Deliver an entertaining product to engage audiences nationwide

Episode one trailer:

Episode two trailer:

Results:

  • 141,000 + views digitally
  •  2000 + audience interaction
  • Potential total reach exceeding 1 million devices.