AME is an innovative and dynamic agency who produce television broadcast and video content, major events, as well as PR, communication and social media management services for brands and sports sponsorships.

Our team is made up of creative and expert professionals that offer a combination of strategy, design, creative content and production skills, with world-class attention to detail. 
We strive to provide to the public exclusive access behind closed doors, showcasing both brands and talent through raw, emotional, passionate, engaging and newsworthy content. 
While delivering amazing results for our PR, media, premium video content, advertising commercials, and sponsorship management clients; we never quit striving to achieve new and ultimate standards.

Our Values:

  • Strong and long-lasting personal relationships
  • Fresh, original and innovative ideas across all our content creation, production, and execution
  • Honesty, openness, and trust within our team and our clients
  • Always exceeding expectations of ourselves and others
  • Reliability and accountability for everything we do
  • Passion and perfectionism in all aspects of our work


Adam Bailey


Having grown up in the action sports world of supercross and motocross, Adam graduated from Deakin University in Burwood, Victoria with a Bachelor of Commerce and double majors in Management and Marketing. In 2005 he founded Southside Promotions, which quickly became one of Australia’s premier action and motor sports athlete and event management agencies; in the process producing a feature length documentary with star freestyle motocross athlete Cam Sinclair. With the quick expansion of business, services and staff, Adam met Ryan through brokering a major V8 Supercar partnership between Rockstar Energy and the Holden Racing Team in 2010 and the two partnered soon after to create AME Management in 2012.”


Ryan Sanderson


Ryan’s career in motorsport and sponsorship began early, raising money to support his international go-karting pursuits over 12 years of competition which ultimately led to multiple podiums at National Titles, before representing Australia in Japan (2007 All Japan Qualifier) and Spain (2008 IAME International Karting Challenge). Ryan completed a double degree in Sports Administration and Business Management at Victoria University. Ryan spent close to five years at one of Australia’s premier sporting Championships – V8 Supercars Australia (V8SA). Ryan’s experience in V8 Supercars included event operations management before becoming a Sponsorship Manager. Ryan helped service some of Australia’s largest sport sponsorship properties, collectively managing over 22 V8 Supercars Championship partners, with a combined annual revenue exceeding $19 million in 2011.

Ryan and Adam established AME Management together in 2012 and have since seen rapid exponential year on year growth; creating and producing the V8 LIFE (2014) and subsequent Supercars Life (2015, 2016, 2017, 2018, 2019 & 2020) TV Series within V8 Supercars, as well as creating, co-founding and promoting the largest international action sports events in the Southern Hemisphere, the AUS-X Open Sydney in 2015 -2018, S-X Open Auckland (2018 & 2019) and the largest Supercross event ever held in the world outside of the USA, the AUS-X Open Melbourne event in Marvel Stadium in 2019. 

Ryan is heavily focused on producing video content and television productions, commercial partnerships for AUS-X Open, business development and the leveraging of sport sponsorships across clients marketing platforms with respective athletes, teams, events and/or rights holders. 

Ryan loves to keep active and live a healthy lifestyle, with surfing, golf and go karting as very avid interests away from AME.


  • Gus Burrows

    General Manager

    Gus has come onboard with AME over the past 12 months to oversee our Public Relations and Media arm, which has grown into an integral part of our business. Gus has over a decade’s experience in sports PR working in the World Rally Championship before returning home to service several major brands in Australia as a PR client manager. Gus sits across all PR and Communication plans, ensuring we maximize video news release and content productions for AME clients and the AUS-X Open event.

  • Ethan Taylor

    Graphic Designer

    Growing up racing motocross led Ethan to his first job designing graphics for Australia’s top Motocross and Supercross teams. His charismatic personality, effortless design style and incredible work ethic caught the eye of AME directors and he since has made the move over to AME HQ.  When he’s not on two-wheels or at the track, he’ll be whipping up fresh bike designs.

  • Emmie McLean

    Production, Events & Administration Assistant

    Emmie has come onboard with AME to assist right across all areas of the AME business. With a background in the fashion industry of brand management and an involvement within motocross, Emmie makes a great addition to the AME Team.

    When Emmie isn’t working you’ll find her spending time with her family and outdoors keeping fit.

  • Debra Ades

    Production Assistant

    Deb assists across all areas of the AME business, whether it be coordinating travel and operations or a more hands-on role as a content producer for major AME shoots. Deb also assists with client management at AME and the AUS-X Open, she is the AME all-rounder. There’s nothing too big or small for Deb and she is a joy to deal with for all of our clients.