Through its partnership with client GM Holden, AME was tasked with the PR and media coverage for the unveiling of the 2020 official Red Bull Holden Racing Team livery at team headquarters in Brisbane.
The launch was a great success across all fronts with AME achieving strong media coverage for Holden and the team’s affiliated sponsors with coverage on all three, major free-to-air networks (9, 7 & 10) as well as Fox Sports, the Courier Mail, Daily Telegraph and a host of online and industry media publications.
19th January 2020: FOR IMMEDIATE RELEASE
The Red Bull Holden Racing Team have ripped the covers off their 2020 Virgin Australia Supercars Championship contender during an exclusive event today at their Brisbane Team HQ.
Red Bull Holden Racing Team is the most successful team in history books and will look to reclaim the top spot in one of the most competitive motorsport categories on the planet and with the modern geometric take on the traditional team colours ensures they’ll be hard to miss on track.
The Queensland squad is expecting the new polished Red Bull Holden ZB Commodores design will turn plenty of heads in 2020. The new livery retains the white and blue theme of the last few years, with a sharp new look featuring geometric shapes in varying shades of blue.
Supercars Champion and team driver Jamie Whincup cast eyes on the sleek new livery moments before the launch and says he can’t wait to get behind the wheel and show off the new look.
“Great to see the car for the first time today, we were lucky enough to see a sneak peek of the livery late last year but to see it in full on the Commodore, it looks fantastic!” commented Whincup.
“We set the bar really high with our Bathurst livery last year so for the teams at Red Bull, Holden and the commercial crew here at Triple Eight to come up with something different, new and fresh they have done a remarkable job and something the fans will be keen to cheer on at the track.
“To be here at HQ on a Sunday with the rain gone, the sun out and in front of the beloved T8M8 fan base, it is only fitting to give these guys an exclusive first look.” finished Whincup.
Alongside title partners Holden and Red Bull, the team will continue to enjoy support from ACDelco, Caltex, GearWrench, HP, IVECO, MTAA Super, National Storage and TW Steel, with the reintroduction of Havoline back onto the cars.
After committing to a further two years of manufacturer support in 2019, which will see Holden’s sponsorship of the team through until at least the end of 2021, GM Holden Australia’s Chairman and Managing Director Kristian Aquilina says he’s looking forward to seeing plenty of Holden fans continuing their support of the factory squad this year.
“We’re excited to see the covers come off the 2020 Red Bull Holden as the team look to reclaim top spot in the Supercars Championship this year.
“The team has done a fantastic job on this year’s livery and we look forward to giving Holden fans plenty to cheer about at racetracks across Australia and New Zealand in 2020.”
Operated by Triple Eight Race Engineering, the Red Bull Holden Racing Team has claimed seven Bathurst 1000 wins, eight drivers’ championships and nine teams’ championships making it the benchmark squad of the Virgin Australia Supercars Championship over the last 15 years.
This year marks the eighth alongside Red Bull and fourth as the factory Holdenteam, having run Holden cars since 2010.
In 2020 the Red Bull Holden Racing Team will run a completely unchanged line-up with 7-time champion Jamie Whincup in the #888 Commodore alongside 3-time champ Craig Lowndes who joins Whincup for the three-round endurance season.
Meanwhile, in the #97 Red Bull Holden, Shane van Gisbergen is looking to add another Supercars Championship title to his name in 2020 as he’s joined by the fellow former champion Garth Tander for the enduros.
The 2020 Virgin Australia Supercars Championship calendar will be contested over 14 events with the category celebrating its 60th anniversary.
Round 1 of the Supercars Championship kicks off on Thursday the 20th of February for the series’ traditional opener – the Superloop Adelaide 500.
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