Caption: Monster Energy will have an explosive impact as title sponsor of the 2017 AUS-X Open Sydney
AUS-X Open Sydney are pumped to announce energy drink giant Monster Energy as the official title sponsor of this year’s event, at Qudos Bank Arena on November 11 and 12.
Established within the global event spotlight after the success of two consecutive events in 2015 and 2016, the 2017 ‘Monster Energy AUS-X Open Sydney’ is one of the biggest Supercross, Freestyle Motocross and action sports events in the world.
Monster Energy and some of its greatest athletes have had a fantastic affiliation with the AUS-X Open over the past two years, and after experiencing such phenomenal growth it was only fitting the two combined, making for a powerful partnership at this year’s event.
Monster Energy Senior Vice President of Marketing; Marianne Radley said “Monster Energy has had a long-standing association with Supercross and Motocross riders and teams. Some of the sport’s best riders, like Ricky Carmichael and Chad Reed, all run the iconic M-claw logo. To now be the title sponsor of the AUS-X Open is a natural move for us and we are excited about partnering with the largest action sports event in the Southern Hemisphere.”
Both innovators in edgy action sports and entertainment, the alignment of two such like-minded brands is an unbeatable combination and will ensure this year’s event will be the most explosive and epic yet.
Monster Energy is renowned for its involvement with some of the biggest and best athletes and events worldwide, including the UFC, NASCAR, MotoGP just to name a few, and with almost 26 million fans on Facebook is one of the world’s largest lifestyle brands, and the core demographic for the AUS-X Open.
The partnership will also see the AUS-X logo turned from red to ‘Monster’ green with the Monster Energy logo positioned above, and will have a strong branding presence across all marketing collateral.
AUS-X Open Sydney Co-Founder and Event Director Ryan Sanderson says he’s proud to have one of the most action-focused brands on the planet so strongly associated with the event.
“We’re so stoked to have a massive global brand on board as title sponsor of the AUS-X Open and can’t wait to start working with the team to bring our fans the ultimate action sports experience,” Sanderson said.
“Monster Energy has been with us from the start as a primary sponsor of the fan favourite Pit Party and the FMX ‘Best Trick’ competition. Therefore, the progression to naming rights partner is a perfect fit for both of us as we have the recipe to make the AUS-X Open an unmissable event on the global sporting calendar.”
The Monster Energy AUS-X Open Sydney is one of the largest Supercross, Freestyle Motocross and Action Sports events in the world, this year with one million dollars up for grabs to any fan who purchases tickets to both days of the event on November 11 and 12, in one of the richest prizes ever offered to Australian sports attendees. For full competition details and Terms and Conditions visit: www.ausxopen.com/million/
Tickets are selling out fast and start from $40. Get your tickets now via Ticketek.com