This post was written by AME


The largest action sports competition in the Southern Hemisphere, the AUS-X Open, have announced an all-star line up of sponsors for 2016, with multiple high-profile brands forging new partnerships or expanding on those for 2015 – proving the combination of action sports and high energy entertainment is hugely popular for their respective target markets.
The New South Wales (NSW) Government’s tourism and major events agency, Destination NSW, have confirmed their major backing of the AUS-X Open once again in 2016, and will play an instrumental role in making the event a success as the Strategic Partner.
Leading Australian insurance company – Shannons Insurance, of the Suncorp Group are the Official Insurance Partner of the AUS-X Open in 2016 and one of Australia’s most recognised brands in motorsport.

Having partnered with the flagship event in 2015, energy drink giant – Monster Energy, return as the Official Energy Drink Partner of the AUS-X Open for 2016, activating nationally via in-store promotions in over 1,400 Woolworths service stations and supermarkets.
Monster Energy have also re-signed as the naming rights partner of the FMX ‘Best Trick’ contest, which is a massive element to the event as never before seen tricks are expected to be unleashed via an incredible lineup of talent soon to be announced.
Returning for 2016 as the Official Auto Retail Partner, is Supercheap Auto. The Supercheap brand is synonymous with Australia’s favourite motorsport events, teams, and athletes bringing extensive nationwide knowledge, experience and reach with to an incredible network of stores and brands.

A revolutionary addition to the 2016 AUS-X Open, for the very first time in Australian Supercross history, betting markets will be made available for punters, with Australia’s most innovative bookmaker – Ladbrokes, coming on board as the Official Betting Partner of the AUS-X Open. 

Further details regarding the markets are set to be released closer to the event.

In addition to attracting new and exciting brands for 2016, some of the most stable long term supporters of Supercross and action sports return, communicating to their core audiences in ways traditional sports can not.
360fly are the Official Point Of View (POV) camera for the 2016 AUS-X Open, and after capturing some astonishing content from the event in 2015, they return with Chad Reed as their leading ambassador.

Motorcycle tyre giant – Dunlop, returns as the Official Tyre Partner for 2016, and will provide traction to some of the biggest supercross stars at the AUS-X Open event.

Leading motorcycle apparel company – Thor, have partnered with the event in 2016 – and with an all-star cast of Thor athletes competing at the 2016 AUS-X Open, the partnership is a welcomed addition.
Having partnered with the event in 2015, manufacturer giant – Yamaha – will once again be a Major Sponsor for the AUS-X Open in 2016.
AUS-X Open Director – Ryan Sanderson, is thrilled to have such a prestigious line up of commercial partners on board for the event thus far, and believes it’s a testament to the ever-growing popularity of action sports in Australia.

“It’s absolutely fantastic to have such an awesome, credible group of partners for the AUS-X Open event this year. We feel it demonstrates the huge belief in the future of action sports in Australia and the significant appeal of having the world’s best competing in Supercross racing and freestyle motocross, combined with incredible entertainment elements, inside the comfort of the world-class Qudos Bank Arena.” 

The expanded 2016 event will feature an even stronger international field of Supercross racers, world-first FMX best-tricks and unprecedented entertainment values, which has proven to appeal to younger audiences more on average than the other major sports in Australia.

“79% of AUS-X Open fans are between 18-44 years of age* and the event attracts a larger percentage of 25-54 year old ticket holders*, than AFL, NRL, V8 Supercars, Cricket and Soccer events within Australia.  

We currently have 44%** of our ticket holders travelling from outside of NSW and coming from all around Australia, in addition to internationals from New Zealand, US and European markets, which further supports the widespread national and international appeal of the AUS-X Open. 

We cannot wait to work with our partners in delivering another world-class action sports event in November!” exclaimed Sanderson.
Virgin Australia are also offering up to 10% off on Business, Flexi and Saver ticket options on flights to the AUS-X Open. Click the link below to access the booking page along with all further information:


For more details, click on the video below for the 2016 AUS-X Open TVC:

Chad Reed: Homecoming