AME was tasked with the complete organisation and launch of Honda’s reintroduction to the World Superbike Championship.
Taking a brief from the Honda Racing Corporation in Japan and Italy, AME then set out to plan the launch in Phillip Island, Victoria, organising all the major elements to ensure a successful launch for the iconic brand.
After many phone hours across different time zones, AME executed for Honda the following:
- On the day event management
- Location scouting and venue hire
- Full AV and stage hire
- Brand theming
- Media invitations and management
- Graphic design and printing
- Teaser videos
- Digital media creation
- On-event video news release distribution
- Post-event launch video – same day creation.