Honda World Superbike Championship Launch – Overall Management

This post was written by AME

AME was tasked with the complete organisation and launch of Honda’s reintroduction to the World Superbike Championship.

Taking a brief from the Honda Racing Corporation in Japan and Italy, AME then set out to plan the launch in Phillip Island, Victoria, organising all the major elements to ensure a successful launch for the iconic brand.

After many phone hours across different time zones, AME executed for Honda the following: 

  • On the day event management
  • Location scouting and venue hire
  • Full AV and stage hire
  • Brand theming
  • Catering
  • Media invitations and management
  • Graphic design and printing
  • Teaser videos
  • Digital media creation
  • On-event video news release distribution
  • Post-event launch video – same day creation.